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Fashion

An industry that sells change, and calls it taste.

25
in culture
9:11
average
230 min
in total
215
across the network
Fashion across the network →
All briefs25
7:31

The tuxedo

The tuxedo is the American name for the dinner suit worn at black-tie evening events, traced back to a jacket made for the Prince of Wales in 1865.
9:17

Barbie

Barbie didn’t give girls choices—it gave them costumes for adulthood, and sold the wardrobe first.
9:41

Cybergoth

A fashion label borrowed from a roleplaying game — then stretched over rave gear, goth tailoring and industrial hardware.
11:02

Gothic fashion

Gothic fashion isn’t about darkness—it’s about who gets to wear black, and who decides.
9:20

New Romantic

New Romantic wasn’t a rebellion—it was a costume change that got mistaken for a revolution.
10:36

Bonnet (headgear)

The bonnet isn’t quaint—it’s a linguistic fault line where class, gender and utility split the English vocabulary.
8:30

Streetwear

Streetwear is not youth culture—it’s Black and Latino cultural infrastructure, repackaged for mass consumption without credit.
8:50

Gyaru

Gyaru wasn’t just fashion—it was a teenage girl’s declaration of independence, written in mascara and bleached ends.
9:46

Lolita fashion

Lolita fashion wasn’t about literature—it was about refusing adulthood in plain sight.
8:40

Skinhead

Skinheads were never a political movement—they were hard mods who cut their hair and started dancing to Jamaican records.
9:51

Teddy Boys

The Teddy Boys didn’t invent teenage rebellion—they invented the teenager as a marketable category.
9:36

Visual kei

Visual kei made image inseparable from identity—before algorithms taught us to do it for free.
8:30

Stocking

A stocking is not an accessory. It’s a hinge between medieval function and modern display.
9:12

Alexander McQueen

Alexander McQueen

Alexander McQueen was a British fashion designer active from 1992 to 2010. He trained in Savile Row tailoring after leaving school at 16 with one O-level in art. His MA graduation collection at Central Saint Martins attracted patron Isabella Blow. He became known for the 'bumster' trousers and for combining historicism, autobiography and performance art in runway shows—including robotic spray-painting (Spring/Summer 1999) and a holographic Kate Moss (Autumn/Winter 2006). His work explored romanticism, sexuality and death.

9:30

Fashion photography

Richard Avedon

Avedon reoriented fashion photography away from garment display and toward psychological exposure. His studio-based, strobe-lit method eliminated contextual cues—exotic locations, props, soft light—to force attention onto the subject’s face, posture and tension. This served his aim: revealing untypical aspects of character. But it undermined fashion photography’s primary function—portraying clothing. His work helped define America’s image of style and beauty, yet did so by diminishing the very thing being sold.

10:34

Harajuku

Harajuku isn’t youth fashion—it’s a railway station, a shrine approach, and a bombed-out lot that got dressed up later.
8:39

Japanese street fashion

Japanese street fashion isn’t about looking Japanese—it’s about refusing to look like anyone else’s idea of what you should be.