9:56YesFraming (social sciences)Framing doesn’t reflect reality—it builds the lens through which reality becomes legible, actionable, and political.
10:47YesHabitus (sociology)Habitus explains why your accent, posture and instinctive likes are not personal choices — but class signatures.
9:02YesPhenomenology (philosophy)Phenomenology does not describe what we feel—it describes how anything can show up for us at all.
9:44YesSubliminal stimuliSubliminal stimuli don’t hijack your will—they only nudge what you already intend to do.
10:44YesAgenda-setting theoryMedia don’t change minds — they install the questions minds are allowed to ask.
11:07YesCultivation theoryTelevision didn’t teach people what to think—it taught them what to fear, and how much of it there was.
8:35YesCulture jammingCulture jamming doesn’t break the system—it just makes the system quote itself back at you.
9:12YesSimulacrumSimulacra aren’t copies gone wrong—they’re signs that have stopped pretending to refer.
8:41YesRelational artRelational art didn’t invent social practice—it renamed it, then claimed it as theory.
9:06YesMerry PrankstersThey didn’t change America — they staged a perceptual intervention and called it a revolution.
10:31YesSpiral of silencePerceived majority opinion silences minorities — but only in specific electoral conditions, not everywhere, and not because people are inherently afraid.
8:28YesPointillismPointillism isn’t about light—it’s about forcing your eye to do the work the palette refuses to do.
10:09YesJean BaudrillardBaudrillard didn’t predict the digital age—he diagnosed its grammar before the syntax existed.
10:21YesMarshall McLuhanHe didn’t predict the internet—he predicted how it would rewire attention, and he got the wiring right.