8:26YesViral phenomenonViral phenomena don’t spread—they convert. And the carriers aren’t users. They’re infrastructure.
8:42YesInternet memeMemes are not jokes. They are the operating system of attention in networked culture.
10:10YesAlgorithmic amplificationAlgorithmic amplification isn’t what algorithms do—it’s what happens when we mistake feedback loops for intention.
9:22YesArtificial scarcityArtificial scarcity isn’t a glitch in the system—it’s the system working exactly as designed.
10:07YesGatekeeperGatekeeping isn’t about standards—it’s about who gets to set them, and who pays the price.
10:23YesInfotainmentInfotainment didn’t dumb down news—it dissolved the line between what we know and how we’re distracted.
12:16YesTwo-step flow of communicationInfluence has never been direct—and pretending it is makes us worse at spotting who really shapes opinion.
10:45YesManufacturing ConsentIt doesn’t expose bias — it maps the machinery that makes bias structural, inevitable, and invisible.
9:34YesGlobal villageMcLuhan’s 'global village' isn’t about connection—it’s about the illusion of shared ground in an electronically stitched world.
10:40YesKnowledge economyThe knowledge economy isn’t about what we know—it’s about who owns the right to decide what counts as knowledge.
9:14YesThe medium is the messageThe light bulb has no content—but it remade the night. So do your apps.
9:28YesJournalismJournalism is not truth-telling. It is the institutionalised, contested, and increasingly unstable practice of verification.
10:21YesMarshall McLuhanHe didn’t predict the internet—he predicted how it would rewire attention, and he got the wiring right.
9:04YesPublishingPublishing isn’t about books—it’s about who decides what the public sees, hears, and reads.