Viral phenomenon
Viral phenomena don’t spread—they convert. And the carriers aren’t users. They’re infrastructure.
Algorithms
Procedures that decide things, increasingly without being asked.
- 19
- in culture
- 9:30
- average
- 181 min
- in total
- 114
- across the network
All briefs
Outrage industrial complex
Outrage isn’t breaking news—it’s the product line.
Parasocial interaction
Parasocial interaction is not fantasy—it’s cognition wearing a headset.
Rage-baiting
Rage-baiting isn’t bad faith—it’s good maths with bad consequences.
Cultural impact of TikTok
TikTok didn’t invent virality—it weaponised attention as infrastructure.
Tribe (internet)
Digital tribes aren’t new social forms—they’re old words repurposed to mask how platforms classify us by grammar.
Algorithmic amplification
Algorithmic amplification isn’t what algorithms do—it’s what happens when we mistake feedback loops for intention.
Clickbait
Clickbait isn’t lazy writing — it’s fraud dressed as curiosity.
Doomscrolling
Doomscrolling isn’t about anxiety. It’s about interfaces that won’t let you stop.
Media bias
Media bias isn’t a bug in the system. It’s the system running as designed.
Propaganda
Propaganda isn’t lying—it’s controlling what you notice, feel, and do next.
Quantified self
Self-tracking doesn’t reveal who you are—it reveals what your tools were built to count.
Speedrunning
Speedrunning isn’t about beating games—it’s about rewriting their rules until they break.
Filter bubble
Algorithms don’t trap us—they tailor our cages to fit our habits.
Viral marketing
Viral marketing isn’t organic—it’s sponsored distribution turbocharged by algorithms.
New Aesthetic
It named automation’s aesthetic before anyone else—but mistook a mood board for a theory.
Surveillance capitalism
Surveillance capitalism is not about privacy — it is about who owns behavioural reality.
Attention economy
It’s not about distraction—it’s about who owns your finite cognitive time, and how they bill for it.
Flamenco
Flamenco wasn’t born in 1774—it was first caught on paper then.