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Denim

Workwear that became the world's uniform.

2
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8:29

Gap Inc.

Don Fisher and Doris Fisher · 1969

Gap Inc. was a logistics play disguised as youth culture — and its early success came from solving stockouts, not selling identity.

9:50

Calvin Klein

Calvin Klein

Calvin Klein is a fashion designer who founded his eponymous company in 1968 after apprenticeship and design work in New York City. His early success followed his first major New York Fashion Week showing, where he was hailed as the new Yves Saint Laurent and noted for clean lines. His 1974 tight-fitting signature jeans achieved $200,000 in first-week sales. He was born in the Bronx, New York City, to a Jewish family of immigrants from Galicia and Bukovina, Austria-Hungary.

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