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Movements & scenes · Subcultures

Haight-Ashbury

Haight-Ashbury is the San Francisco district around Haight Street that became one of the main centres of the 1960s counterculture.

Worth your time?4/5Yes.Study the whole thing.What works, what does not, who it is for ↓
10:26in productionCh. 1 · Where and what/ 10:26 · ceiling 15 min
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Read the brief

Haight-Ashbury grew from farms and sand dunes into a residential district, declined by the 1950s, then filled with hippies drawn by cheap rooms and the Summer of Love in 1967. The crowds quickly overwhelmed it, and it has since been shaped by neighbourhood activism, tourism and gentrification.

Chapters & takeaways4
  1. 1:10
    Where and what

    The district is centred on Haight Street beside Golden Gate Park and is also called the Haight and the Upper Haight.

  2. 2:40
    From dunes to cheap rooms

    Decades of decline, vacant buildings and a proposed freeway that cut property values left rooms in the large wooden houses cheap.

  3. 4:31
    The Summer of Love and its end

    Media attention in 1967 brought a crowd the neighbourhood could not hold, and residents staged a mock funeral in October.

  4. 6:06
    What the district kept

    Neighbourhood groups and a free clinic outlasted the crowds, and heritage tourism grew while rising rents displaced long-term residents.

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Worth your time?

Yes. Study the whole thing.

4/ 5
What works
  • ties the counterculture to concrete causes such as cheap housing and a cancelled freeway
  • dates the Psychedelic Shop, the Diggers and the October 1967 mock funeral
  • follows the district from 1967 through gentrification
What does not
  • explain the music in detail
  • give population or rent figures
  • cover the Lower Haight
Study it if
  • readers curious how a neighbourhood became the face of 1960s counterculture
  • travellers deciding what the Haight is beyond its postcard image
  • students of how cities change after a famous moment
Skip it if
  • readers who want the music or its musicians in depth
  • anyone after a visitor's guide to the district today
Who should study it, and who should skipHide who it is for
The written brief3 min read

What the thing is

Haight-Ashbury is a district of San Francisco named for the intersection of Haight and Ashbury streets. It is also called the Haight and the Upper Haight, a name locals use in contrast to the Haight-Fillmore, or Lower Haight. It covers the area around Haight Street, bounded by Stanyan Street and Golden Gate Park on the west, Oak Street and the park’s Panhandle on the north, Baker Street and Buena Vista Park to the east, and Frederick Street to the south. It is known as one of the main centres of the 1960s counterculture and of the hippie movement, and the Summer of Love of 1967 has been tied to it ever since.

Where it came from

The streets are named for Henry Haight, a pioneer and exchange banker, and Munroe Ashbury, a member of the Board of Supervisors from 1864 to 1870. Before the Haight Street cable line opened in 1883, the area was isolated farms and sand dunes. The line linked Golden Gate Park to downtown, and the district became an entertainment stop, with the Chutes amusement park from 1895 to 1902, and later an upper-middle-class residential district, one of the few spared by the fires after the 1906 earthquake. The Depression hit it hard, houses were split into apartments and boarding homes during the Second World War, and by the 1950s it was in decline. A freeway proposed through the Panhandle was cancelled after a citizen revolt that ran until 1966. Property values had dropped partly because of the proposal, and the large wooden houses became cheap to rent.

What it gets right

The reputation has concrete roots. Ron and Jay Thelin opened the Psychedelic Shop on 3 January 1966, the first head shop, and it became one of the unofficial community centres for the hippies arriving in 1966 and 1967. The Diggers, a group known for street theatre, ran a free store, daily free meals and a free medical clinic. After the Monterey Pop Festival in June 1967, local bands the Grateful Dead, Big Brother and the Holding Company, Jefferson Airplane and Country Joe and the Fish rose to national stardom. Time and CBS covered the scene that summer, and Joan Didion’s essay “Slouching Towards Bethlehem” appeared in September.

What it gets wrong

The Summer of Love drew teenagers, students, middle-class vacationers and even partying military personnel from nearby bases. The district could not hold them, and overcrowding, homelessness, hunger, drug problems and crime followed. On 6 October 1967 those who remained held a mock funeral in Buena Vista Park, “The Death of the Hippie”. Mary Kasper explained that it signalled the end of the scene: people should not come, and should bring the revolution to where they lived. Ron Thelin said the district had been portioned to them by the media-police, that tourists came to the zoo to see the captive animals, and that they were no longer hippies and never had been.

Why it matters now

After 1967 many residents left, but the Free Medical Clinic stayed. The Haight Ashbury Neighborhood Council rezoned parts of the district to protect its houses. Middle-class families bought homes in the 1970s and 1980s. Today the district draws tourists to a street fair held since 1978 and to the Doolan-Larson Building, listed on the National Register in 2011. Gentrification has raised rents and displaced long-term residents. A 100 percent affordable housing project at 730 Stanyan Street, the former site of a McDonald’s, has provided 160 units for low- and moderate-income families and for young people who have experienced homelessness.

Is it worth your time

Yes, if you want to know why a run-down neighbourhood became the symbol of a decade, and what it was like afterwards. It gives names and dates, and says little about the music or ordinary residents.

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