video still
Framing (social sciences)
Framing doesn’t reflect reality—it builds the lens through which reality becomes legible, actionable, and political.
Psychology
The study of mind and behaviour, currently rebuilding half its findings.
- 8
- in culture
- 9:53
- average
- 79 min
- in total
- 65
- across the network
All briefs
video still
Parasocial interaction
Parasocial interaction is not fantasy—it’s cognition wearing a headset.
video still
Subliminal stimuli
Subliminal stimuli don’t hijack your will—they only nudge what you already intend to do.
Fear appeal
Fear appeals don’t change behaviour—they test whether the audience trusts the solution more than they fear the threat.
Coaching
Coaching is goal transport—not soul repair—and its lack of regulation is structural, not incidental.
Hypodermic needle model
It never existed — but it shaped how generations thought media worked.
Law of attraction (New Thought)
It doesn’t attract wealth — it attracts bankruptcy.
Uses and gratifications theory
People don’t consume media — they deploy it. UGT got that right. Everything else is retrofit.