Platform capitalism
Platform capitalism isn’t just business as usual—it’s economic power disguised as infrastructure.
Platforms
Markets owned by a referee that also plays.
- 8
- in culture
- 8:54
- average
- 71 min
- in total
- 89
- across the network
All briefs
Creator economy
A platform economy disguised as empowerment.
Web 2.0
Web 2.0 didn’t democratise the web—it rebranded extraction as participation.
Influencer marketing
Influencer marketing doesn’t sell products—it sells the illusion that influence is neutral.
Native advertising
Native advertising doesn’t inform—it disguises. And it works too well.
VTuber
VTubers aren’t about avatars—they’re about offloading embodiment so platforms can scale personality.
Sharing economy
It’s not about sharing. It’s about platform-mediated access—and the climate math that makes it stick.
Publishing
Publishing isn’t about books—it’s about who decides what the public sees, hears, and reads.