Branding

Celebrity branding doesn’t sell products—it sells borrowed trust, and trust evaporates the moment the celebrity stumbles.

Consumer identity is not who you are—it’s how brands make you legible to themselves.

The MCU isn’t cinema—it’s scheduling software with costumes.

Guerrilla marketing doesn’t build brands—it borrows attention and returns nothing.

Personal branding doesn’t help you be known—it trains you to be sellable.

Premium pricing doesn’t sell quality—it sells the buyer’s willingness to believe price equals worth.