Outrage industrial complex
Outrage isn’t breaking news—it’s the product line.
Misinformation
False things travelling faster than corrections, structurally.
- 7
- in culture
- 8:53
- average
- 62 min
- in total
- 9
- across the network
All briefs
Fake news
Fake news isn’t about truth—it’s about which lies move faster than facts.
Astroturfing
Astroturfing isn’t persuasion — it’s sabotage disguised as participation.
Rickrolling
Rickrolling wasn’t a joke—it was the first scalable exploit of hyperlink trust.
Shitposting
Shitposting isn’t lazy—it’s tactical sabotage disguised as nonsense.
Trolling
Trolling isn’t a culture—it’s a diagnostic failure disguised as a label.
Yellow journalism
Yellow journalism wasn’t about lies—it was about selling papers by weaponising outrage, sympathy, and spectacle.