Personal branding
Personal branding doesn’t help you be known—it trains you to be sellable.
Marketing
Finding out what people want, or persuading them they do.
- 4
- in culture
- 8:15
- average
- 33 min
- in total
- 21
- across the network
All briefs
Product placement
Product placement isn’t subtle advertising—it’s uncredited labour performed by the audience.
Public relations
Public relations doesn’t inform the public—it manages what the public is allowed to think about the people managing it.
Experience economy
It didn’t invent experience—it commodified memory, then billed it as progress.